September 24, 2008
2008 Mobile Web (WAP sites, Mobile internet) presence for the Top 1000 US Brands: Your guide to the mobile world (1/3)
Based on the 2008 Mobile Web Presence of the top 1000 US brands, Rare play (http://www.rareplay.com) offers a comprehensive guide to the Top 1000 US brands (based on Brandweeks’ list of 2000 Superbrands) and their participation in the transformation or conversion taking place through out the world to mobile devices.
I will discuss this survey in a series of 3 articles each covering part of the survey and having a lot of mobile web sites for those savvy mobile internet users like me.
As mentioned in the Report which can be downloaded at
http://www.rareplay.com/index.php?page=white_papers_downloads#paper_2008
The amount of Americans owning a mobile phone has increased by 48 million users in just 3 years, since the earlier survey took place, and that represent a 24-25% increase over 3 years, and totals the number of users of mobile phone to 250 million American mobile phone user.
The report also states that mobile web sites, by the end of 2007, were developed by 8% or 79 of the top 1000 US brands had mobile sites, this number has increased to 14.1 % or 141 , which is close to a 75% increase in the number of brands participating and being part of the mobile realm.
The Report covers the different industries that have become involved in the mobile web, among which are Apparel & Jewelery stores, Automotive Brands, Charity & NGO Foundations, Education, Entertainment, Electronics, Fast food, Services, Travel, Promotional mobile sites that offer a promotion for a certain brand, Medicine, Internet, ISP & Telecommunication, the new phenomenon called “Mobile Social Networks” and last but not least, I will add my own ideas in the 3rd article about what do i see coming to mobile very soon and benefiting all from publisher, user and advertiser.
Below are some of the sites mentioned in the report, Revisit soon, as i will be posting the second and third article with the rest of the examples.
Adidas
Nike
Victoria’s Secret
http://mobile.victoriassecret.com
Avis Rent-A-Car
Castrol Oil
Ford
http://www.ford.ca/mobile/index.asp
Lexus
Mazda
http://www.mazdausa.com/musaweb/displayhomepage.wireless.action
Saturn
Volvo Cars
American Express
http://www.americanexpress.com/canada/mobile/fr/main.html
Bank of America
Capital One
http://mobilebanking.capitalone.com
Schwab
E-Trade
Nasdaq
Scottrade
Sovereign Bank
http://www.sovereignbank.com/mobile/
UBS
Visa Signature Living
http://www.visasignatureliving.com/mobile
Western Union
American Cancer Society
American Red Cross
http://www.redcross.org/wireless
USA.GOV
US Navy
Absolut Vodka
Always pads
Budlight
Cover Girl
Kraft Foods
http://www.kraftfoods.com/mobile/
Herbal Essences
Jif peanut butter
Pepsi
Canon
Nokia
Office Depot
Hp Pavilion computer
http://cloudprint.hpl.hp.com/mobile
Sony TV
http://www.datavlz.com/handheld/index.html
TomTom
I will writing the second and third articles shortly covering my mobile adoption is taking time and what are the ingredients for a healthy and useful mobile experience. Hope you this article, and please let me know if you want to know something in particular about mobile sites.
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